Friday is Fashion Revolution Day. It is held on the 24th of April each year to raise awareness of the problems that exist in our fashion industry. It reminds us of how divorced many of us have become from how our clothes are actually made and reminds us to look a little deeper into our clothing purchases and ask #whomademyclothes?
It is held on the 24th of April as that is the anniversary of the collapse of Rana Plaza in Bangladesh where 1133 people were killed and over 2500 people were injured, the majority working in the garment industry. All at once images were across all media showing us the people who made many of the clothes that stock our shops, clearly depicting and answering the question who makes our clothes. But two years on once again it feels as though they have disappeared from sight and even when garment workers are depicted in media it often feels as though they are shown as one mass of people and not skilled workers who created items we enjoy wearing. As I have mentioned before I have only made one skirt but the time and effort that went into that makes me have so much respect for people who work in the garment industry.
So on Friday when you choose what you are going to wear that day, when you decide what items to put on that help you feel like you and give you that boost of self confidence that your style does, pause for a minute and take a picture of the garment. Tweet, Facebook or Instagram the brand and simply ask them #whomademyclothes? so you can thank them!
Last year I contacted Joules about who made one of my favourite jackets and I got no response – the garment is a good few years old now but I still think a response should have been given to me. This year I plan to contact them again along with another couple of brands. Are there any particular brands that you want to contact?